App Growth
ASO & App Store Optimizer
On-site • Ahmedabad, Gujarat, India • Experience: 1 to 5 years
We are hiring an App Store Optimization specialist who can improve keyword visibility, conversion rate, creative performance, and store growth across iOS and Android apps.
Key Responsibilities
- Own keyword research, metadata planning, and listing optimization for mobile apps
- Analyze competitor positioning, category trends, and organic visibility opportunities
- Partner with design and growth teams on icon, screenshot, and preview testing ideas
- Track downloads, keyword rankings, conversion rate, and retention signals
- Coordinate ASO strategy with paid acquisition, product launches, and update cycles
Requirements
- 1 to 5 years of hands-on ASO or app growth experience
- Strong understanding of App Store and Google Play ranking factors
- Comfort working with app analytics, keyword tracking tools, and reporting workflows
- Clear communication and experimentation mindset
- Experience with subscription apps or utility apps is a plus